Being a great affiliate is NOT about
selling... It's about PREselling.
Goal-of-the-DAY... This is the only DAY where you have nothing to do except read the material. Actually, that's wrong. Your Goal-of-the-DAY is to understand, understand deeply, the concepts outlined here, culminating with the concept of PREselling to maximize Conversion Rates.
With this goal in mind...
1.1. Focus on Maximizing Profit
The goal of any business, including your affiliate business, is to maximize PROFITS. PROFIT is simply your INCOME minus your EXPENSES.
As an affiliate, there are exactly two ways to increase your INCOME (i.e., the amount of money your business makes)...
1) Refer more visitors to the merchants that you represent.
2) Increase the Conversion Rate (i.e., the percent of visitors that you refer to your merchant. visitors who deliver the response for which the merchant pays, whether that's a sale, or a lead, etc.).
Simple formula, right? If you refer 100 visitors per day to a merchant and 1% buy, you get paid for that one purchase. But if you send 1,000 visitors per day and 3% buy, you get paid for 30 purchases.
Yes, thirty times more! So it's pretty clear how to maximize affiliate INCOME!
Of course, every business has expenses, too. Maximizing profits does not imply that you must minimize expenses, too. After all, if you spend no money or time on a business, you have no business! You must get the best possible trafficbuilding and sales-converting results for every dollar you spend... and for every hour you spend on your business.
Let's examine expenses by asking two questions...
Question #1 -- What does it cost to build traffic to your merchants' sites?
Traffic-building, no matter how you cut it, will cost you... in terms of both time and money. Spending dollars is optional, but spending time is not.
There are many ways, both offline and on, to drive targeted traffic to your merchants' sites. This course will show you the most highly profitable, timeand- dollar-effective way to build traffic to your merchants' sites...
Build your own Theme-Based Content Site -- one that is loaded with high infovalue Keyword-Focused Content Pages that rank well with the Search Engines and that get the click throughs to your merchants' sites.
Let's break that down for closer examination. For your affiliate Web site to generate targeted traffic to your merchants, it must do two things well...
1) Rank well at the Search Engines so that it pulls in lots of targeted traffic. So far, though, that traffic is still on your site. Therefore, it's not generating income yet. Your visitors are just "looking around." So...
2) Get those visitors to click through to your merchants. (Some affiliate program models can actually place merchant offerings on your Web site. In this case, your traffic does not actually visit your merchant's site. But you still have to "get the click" to generate income.)