Being a great affiliate is NOT about
selling... It's about PREselling.
Goal-of-the-DAY... This is the only DAY where you have nothing to do except
read the material. Actually, that's wrong. Your Goal-of-the-DAY is to
understand, understand deeply, the concepts outlined here, culminating with the
concept of PREselling to maximize Conversion Rates.
With this goal in mind...
1.1. Focus on Maximizing Profit
The goal of any business, including your affiliate business, is to maximize
PROFITS. PROFIT is simply your INCOME minus your EXPENSES.
As an affiliate, there are exactly two ways to increase your INCOME (i.e., the
amount of money your business makes)...
1) Refer more visitors to the merchants that you represent.
2) Increase the Conversion Rate (i.e., the percent of visitors that you refer to
your merchant. visitors who deliver the response for which the merchant
pays, whether that's a sale, or a lead, etc.).
Simple formula, right? If you refer 100 visitors per day to a merchant and 1%
buy, you get paid for that one purchase. But if you send 1,000 visitors per day
and 3% buy, you get paid for 30 purchases.
Yes, thirty times more! So it's pretty clear how to maximize affiliate INCOME!
Of course, every business has expenses, too. Maximizing profits does not imply
that you must minimize expenses, too. After all, if you spend no money or time
on a business, you have no business! You must get the best possible trafficbuilding
and sales-converting results for every dollar you spend... and for
every hour you spend on your business.
Let's examine expenses by asking two questions...
Question #1 -- What does it cost to build traffic to your merchants' sites?
Traffic-building, no matter how you cut it, will cost you... in terms of both time and
money. Spending dollars is optional, but spending time is not.
There are many ways, both offline and on, to drive targeted traffic to your
merchants' sites. This course will show you the most highly profitable, timeand-
dollar-effective way to build traffic to your merchants' sites...
Build your own Theme-Based Content Site -- one that is loaded with high infovalue
Keyword-Focused Content Pages that rank well with the Search
Engines and that get the click throughs to your merchants' sites.
Let's break that down for closer examination. For your affiliate Web site to
generate targeted traffic to your merchants, it must do two things well...
1) Rank well at the Search Engines so that it pulls in lots of targeted traffic. So
far, though, that traffic is still on your site. Therefore, it's not generating income
yet. Your visitors are just "looking around." So...
2) Get those visitors to click through to your merchants. (Some affiliate
program models can actually place merchant offerings on your Web site. In this
case, your traffic does not actually visit your merchant's site. But you still have to
"get the click" to generate income.)